Monthly Archives: December 2017

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How to Use Marketing Automation Throughout the Buying Cycle

It’s no surprise – the relationship between buyers and businesses has changed dramatically over time. Customers are doing most of the “legwork” before a business is even aware that the prospect is in need of a solution. This has transformed the roles and responsibilities of marketing and sales. The new buyer’s journey follows five stages: [...]

By | 2017-12-06T17:58:52+00:00 December 6th, 2017|Marketing|0 Comments
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