It’s time to put down the sticky notes and close the excel spreadsheets. For family-owned senior living facilities, paper-based or spreadsheet-based tracking and reporting have become the norm – putting most locations five to six years behind in their technology investments.
For many, it’s a matter of playing catch up. However, based on senior population data and senior living statistics, the time to innovate is now.
Senior Living Communities Continue to Grow
Currently, more than one million Americans are living in some form of senior living community – this number is expected to double by 2030. What’s more, the population of 85+ in the United States is expected to reach 14.1 million by 2040. That’s triple the senior population of only six years ago.
As the population continues to age and more people look for assisted living solutions, a growing number of seniors will be researching senior living facilities and will be open to listening to your marketing messages and evaluating your facilities.
How can senior living facilities begin reaching seniors effectively? By automating processes and collecting the data that matters through cloud-based CRM software.
In our experience, properly implemented CRM can have huge benefits for senior living facilities. These include:
- Increased occupancy rates
- Finding qualified prospects
- Improved customer retention
- Saving money and time
In fact, we’ve found that senior living facilities could fill their beds 30 days faster with a tailored CRM solution in place. That adds up quickly.
So, what can the future look like for senior living communities who adopt and implement a tailored CRM solution? The following are five cutting edge ways that senior living facilities can use a cloud-based CRM solution to save money, improve operations, increase occupancy rates, and drive a better customer experience.
1. Employee Scheduling & Hour Tracking
CRM software makes tracking and data collection simple – for both your residents and staff. In the case of tracking staff activity, a CRM system could easily be set up to track employees’ schedules, and what they are working on, at what time and for how long.
2. Resident Tracking & Portals for Family Members
The key to customer retention and delivering a better customer experience is through the data you collect. What are your residents doing on a daily basis? You can use this important information to make data-driven decisions that improve your community’s experience and provide personalization.
As you track and collect information about your residents in your CRM system, a portal can be developed for family members to log into on a daily basis and see what their loved one is doing at the facility.
3. Online Marketing
According to a recent survey, 51 percent of Baby Boomers are spending more than 15 hours per day online; they represent a third of all social media users and collectively spend about $7 billion a year shopping online.
While most senior living facilities remain heavily dependent on referrals to fill their beds, they’re missing out on a large online marketing opportunity. Setting up an online marketing engine through a website, newsletters, social media, and other online marketing vehicles allows senior living facilities to get in front of seniors as they research assisted living solutions.
A CRM system makes lead generation from online marketing simple by incorporating all leads into the system and automating the next steps along the sales funnel to convert the prospect into a new resident.
4. Social Listening
What’s being said about your senior living community? Or maybe even your competitors?
Social listening is an important tool for gathering information from your prospects and customers through the conversations they’re having over social media.
CRM software can be integrated with a tool called Social Engagement. This allows you to check all social channels for keywords, such as your company name, in order to track and report what is being said. You can even track your closest competitors to see what others are saying about them.
The intelligence you receive (positive or negative) can have a major impact on decisions you make going forward. It can influence your marketing campaigns, customer service, business development and more while giving you an edge over the competition.
5. Advanced Reporting
Reporting at the touch of a button. That’s what a cloud-based CRM system can deliver to senior living facilities.
In-depth reporting allows owners and facility operators to use dashboards to look at data and data analysis across all facility locations and see the information that is most important. For instance, you could look at occupancy rates across all your senior living facilities. This type and depth of reporting not only saves time but allows you to make data-driven decisions that will positively impact the bottom line.
Would you like to learn more about tailoring a CRM solution for your senior living facilities? Check out our video series, demonstrating our Dynamics 365 senior living solution broken down into the top 5 ways you can use a CRM to advance your senior living facility as outlined in this blog.