Business is all about relationships. That hasn’t changed – nor will it. What has changed is the way in which we find information, manage relationships, and get access to the data we need. For sales organizations, social media has reshaped how people sell. Innovations in CRM are transforming an organization’s ability to leverage social platforms and access the right information to deepen connections with customers.
As age-old sales tactics, such as cold calls, become less and less effective, sales professionals are adopting a new stack of sales tools and processes to build relationships and increase revenues. One of these tactics is social selling. What is social selling? Simply put, the practice of social selling is “leveraging social networks to sell more.” This doesn’t mean selling products directly through social channels, but rather, a salesperson uses their social platform to build their network and become a thought-leader in their industry or area of expertise.
It’s providing huge advantages as well. According to LinkedIn research, social selling leaders are 51% more likely to reach their quota. What’s more, 61% of organizations with a social selling practice report a positive impact on their sales revenue growth.
What do these leading social sellers have?
- A robust online presence and personal brand that positions them as a trusted thought-leader and ties back to the organization’s brand.
- A social selling strategy that defines how to find the right people, grow their network, and build deeper relationships with prospects and customers.
- Thought-leadership content that showcases insights into the industry, and business challenges and solutions to position them as qualified advisors and provide the opportunity to engage and converse with others.
- Tools and applications that provide sales intelligence and automate tasks in order to connect with the right people and find the right content to share across social channels.
Social Selling Integrations with Dynamics 365 for Sales
For organizations using Dynamics 365, there are applications your sales teams can leverage to boost your social selling efforts. These include:
LinkedIn Sales Navigator: This integration with Dynamics 365 allows you to access all your information about leads, contacts, opportunities and more directly into your CRM. Nucleus Research expects customers using Dynamics 365 Sales and LinkedIn Navigator to see a 15% increase in sales productivity.
Social Selling Assistant: This application is your social media assistant. You can grow your network, connect with people, and become a better thought-leader in about 5 minutes per day through the recommended actions that the Social Selling Assistant suggests. This application is available in AppSource and can be added to your Dynamics 365 for Sales application.
If you’d like to learn more about Dynamics 365 for Sales and integrations you can use to improve relationship building and increase revenues, get in touch with us today! Contact Patrick Renier at firstname.lastname@example.org or 440-565-0245.